Visual Language for OCCUPY

No matter one’s opinion of the Occupy Together movement, one can agree that an effort to make the movement more clear is certainly a positive thing.  Introducing Occupy Design, a new website that provides signage to protestors.  Founded during “Hackathons” hosted in San Francisco, New York City, and Washington DC, Occupy Design connects designers and visual artists with the protest movement in an attempt to form a standardized and coherent visual language.

“These are people who have valid concerns grounded in reality and grounded in data that can be communicated visually,” say Jake Levitas, the current head of the project and a designer from San Francisco. “If we get these signs on CNN instead of the ones that say ‘Screw capitalism’ on a piece of cardboard,” viewers will see “exactly how people are being screwed and by how much. It’s a lot harder to argue with statistics than it is with talking points.”

Through the Occupy Design website, designers can download a design toolkit, which includes a common template and fonts, check out the list of active graphic requests from protestors, and upload graphics they design for the cause.

Additionally, occupiers can download “protest signs” (such as graphics representing income disparities in the U.S.), “logistical signs” (recycling center, bathrooms, etc), and “universal icons” (justice, community, human rights).

Let’s see if the signage catches on!

Occupy Design via GOOD


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